Payroll Xpress
Case Study: Payroll Xpress.
How Payroll Xpress's new website brought 8 new clients in 2 months.
Payroll Xpress provides the Ontario area with flexible bookkeeping, payroll, and personal tax services.
Their old website didn't bring them any new business and one day the website went completely offline.
Ledgers Branding took over and in 24 hours had single page website online so customers could get in touch.
Next, we started a Roadmapping Project to fix the messaging and create a strategy around the website.
The Issue
- Payroll Xpress’ website went offline and the web designer they were working with wasn’t answering their calls.
- While they had always had a website, it wasn’t doing anything for them (they had booked zero new clients in the past year).
- After two weeks with no returned calls, and no website, Payroll Xpress knew they had to find someone else to get their website back up for them.
BUT
- They had worked with 3 different web designers in the past, and weren’t blown away by any of them.
- Their previous designers didn’t involve Payroll Xpress in the process.
- Payroll wasn’t consulted on what they wanted to include or promote on the website.
- These designers built and launched a website, and then were unavailable when something went wrong.
- What Payroll Xpress really needed was a website that not just functioned, but made their sales process easier, and a designer who could create a functional website that reflects what makes Payroll Xpress stand out.
THE SOLUTION
Tricia at Ledgers Branding provided a process to not just get their website back up and running, but to create something that would bring new clients to them, and reflect who they are.
- One of the first questions Tricia asked Payroll Xpress was “if your website was an employee, what would their job description be?”
- How could your website become a useful tool to help you run your business?
- Payroll Xpress didn’t just need another website that had their contact information on it -- they wanted a website that attracted new clients to them, marketed their payroll for restaurant services, promoted their bookkeeping services, and reflected the personality behind their amazing team.
THE PROCESS
- Step one was to put up a one-page landing page while the new website was created.
- Next, Tricia guided the Payroll Xpress team through an intensive deep dive interview process so she could learn about them, their business, and their goals for the new website.
- This step also included providing professional content, branding guidance, and a customer outline provided to help attract the clients they wanted.
- After the website went live, Tricia continued to follow up and make sure everything was functioning.
- This included the creation of new, easily fillable forms so that Payroll had to support onboarding new clients and following up with new sales.
- 301 redirects for their pages so clients could find them even if they couldn’t remember the exact URL.
- Additional SEO optimization as the website was built so that Payroll Xpress ranks 3rd on Google for “bookkeeping services in Thunder Bay” and 1st under “payroll services in Thunder Bay”.
- During the entire process, Payroll Xpress’s goals were the guiding factor.
8 NEW CLIENTS!
- Even before the website launched in full, Payroll received 12 requests for more information just from the temporary landing page.
- However, because the landing page was put up as a temporary solution, without many strategies behind it, none of these requests turned into sales.
- After the launch of the full website, Payroll Xpress went from booking zero new clients in the previous year to signing up 8 new full-time clients in under 3 months since the website went live.
- More than just the financial success, Payroll now had a website that reflected them.
- Now they have a dynamic biography section for each of their team members .
- They have a page specifically for new Payroll for Restaurants clients (a clientele they wanted to speak to directly).
- And they have their bookkeeping services reflected clearly on their website.
It Can Work for You Too!
Your website can be a tool that helps you bring in new bookkeeping clients, ease the pressure of following up on new sales, and can reflect who you are as a business. A functional website should make running your business easier.
This whole story starts with you reaching out for a no-pressure 15-minute meeting to discuss your goals.
How it Works
