Case Study

Noble Human Resources Solutions is an employment agency that provides skilled and semi-skilled workers on a temporary, permanent, part-time, and full-time basis to clients in the manufacturing, food processing, and warehouse industries. Candidates can apply to open positions across the GTA directly from the website.

The major issue this client was dealing with was that their website had been down for 6 months. They had tried repeatedly to reach out to the digital agency that handled their website, but were not met with any response.

Frustrated and worried about their online marketing efforts, Noble Human Resources Solutions reached out to us. During this time, the old agency got the website back up, but it needed a lot of improvements.

• The old website design was ineffective and was not mobile friendly
• The job posting information was out of date, making the company look unprofessional and unreliable
• The website domain belonged to the old agency, who were not forthcoming with transferring over the domain to the company owner

In addition, with the onset of COVID-19, Noble’s marketing efforts were shifting solely online — whereas before they were able to reach out to clients and candidates in person. They desperately needed a website that would help them attract job applicants.

The owner of Noble was busy running a business and did not have the knowledge or skills needed to fully understand the intricacies of building and managing a website. She was looking to work with someone she could trust —  who she knew would look out for her best interests so that she could focus on her company. After the initial consultation with us, the client knew she was in good hands.

We offered the following solutions to help Noble get their website back up and working effectively to get employment candidates to apply online:

• Detailed guidance and support on reclaiming their domain name from the old agency
• Web design and development that prioritizes the user experience on multiple platforms, with compressed images so the website loads quickly
• Search engine optimization, including ensuring there are no broken links and using proper coding in headings following SEO best practices
• A customized Google Form which they could use to update job listings on the website — perfect for a team that does not have web development skills

The Results

Within just 3 months of the new Noble Human Resources Solutions website going live, the clients saw an influx of engagement and conversions — in significantly greater numbers than when the previous website was live.

• 20+ phone calls from interested candidates
• 170+ Online form submissions from job applicants

With 70%+ of their traffic coming from mobile, Noble also needed their website to work effectively on smartphones — including forms and click-to-call buttons —  which we delivered. 

Not only that, but having job applicants apply directly from the website has made the workflow for Noble faster and more efficient.

All of the candidates’ details are neatly organized in a form and easily accessible when sending over information to employers.