About Ledgers Branding

Creating a Diverse Skill Set Goes Hand in Hand with Being a Small Business Owner

As an entrepreneur, it can feel like you’re constantly in a state of “figuring it out”.

You’re a “Jack of all trades…”

But you’re stretched thin.

You probably spend a lot of your time reading books, blogs and articles to build knowledge on marketing, sales, and best business practices. You know, all the extra things that go into running a business.

I want to be clear that I’m not advocating that we all jump into business ownership after reading a few books, but this opportunity to prove myself sparked my entire career and business.

Because of that success, I continued to learn about website building.

I learned how to create a website that converts readers to paying customers.

I want to build you a website that works to grow your business without you having to do everything yourself.

A well functioning strategic website should work as another tool in your entrepreneur tool belt, connecting with clients, and sending them right to you.

The very first website I built was created with only the research I’d done on my own. A friend of my husband found out that I had taken a course and read some books on web design, and seemed pretty confident that I could create a website for him.

I politely declined. I wasn’t a professional designer or website builder, and I certainly wasn’t going to ruin a friendship over a shoddy website.

Let’s keep in mind that this was also back when you had to know HTML to build a website — before CSS gained any widespread acceptance!

There were no easy drag-and-drop solutions in the ’90s.

But he trusted that “I’d figure it out.”

So I took the challenge, built the website, and I still work with his business to this day, nearly 22 years later.